Jake Banks | 08 May 2018

Cottle Named New CEO of Scientific Games Corp US-based gaming machine and software developer Scientific Games Corporation (SG) has now announced its appointment of a new Chief Executive Officer. Barry Cottle has now officially replaced Kevin Sheehan, becoming the group’s newest President and acting CEO.

The Las Vegas-centred gaming corporation has revealed that Cottle is currently working as its CEO for the Scientific Games Interactive subsidiary. However, he will be moving into his new role from June 1, 2018, while his predecessor Sheehan will remain in an advisory role within the company.

Cottle’s Expertise in Gaming

SG also explained in its announcement that Cottle has held many executive posts in the past, including at Deluxe Entertainment Services Group, Palm Computing Incorporated, The Walt Disney Company, and two gaming industry behemoths: video gaming giant Electronic Arts Incorporated, and social games expert Zynga Incorporated.

After these roles, Barry Cottle then joined Scientific back in August of 2015, leading the SG Interactive business for almost three years. Under his management, the firm more than doubled its revenue growth, while also achieving its major acquisition of fellow gaming giant NYX Gaming Group Limited in January this year.

Commenting on his appointment, Cottle described innovation as being the cornerstone of SG’s strategies, stating that the company will continue to pursue higher levels of efficiency and adaptability across all of its operations and business platforms. This will be done in a bid to maximize the firm’s foothold in new and growing gaming markets.

Tim Bucher Named Newest CPO

According to a statement from the new CEO, SG’s passion for innovation is a priceless asset to the firm as it continues to create sophisticated technology that enhances players’ experiences across both the retail and online sectors.

Ahead of his departure from the CEO role, Kevin Sheehan stated that he is proud of what SG accomplished over the past two years due to strong growth across all of its divisions. He added that Cottle is a ‘great partner’, saying that he is looking forward to supporting the new executive’s efforts to lead SG into its future and beyond.

Over and above Cottle’s promotion, SG Corporation has also revealed that it has now appointed Tim Bucher to act as its latest Executive Vice-President and Chief Product Officer. The company has noted that the seasoned online and casino games entrepreneur previously filled roles as the General Manager of Consumer Solutions Group and the Senior Vice-President for Seagate Technology, holding over 40 unique patents in the areas of processor, interface and computer design, and multimedia and virtual graphics technology.

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