Bede Gaming Eyes US Market
The new kid on the block, Bede Gaming, is rapidly becoming the platform of choice with major content providers joining this relatively fresh industry entrant.
According to the company’s Head of Play, Mark Rehorst-Smith, the gaming platform provider currently has 23 content providers. They aim to add 6 to 8 new partners every year, and should reach 50 within the next few years. Currently, they have their sights set on the US market, and look set to launch in 2019.
A Fast Growing Brand
Bede Gaming is a relatively new provider in the gaming industry. The company was started 6 years ago by a group of industry enthusiasts. The experienced founding team all come from a provider background, and the driving force behind the formation of the brand was their joint frustration at the platforms that were available to them at that time.
The decision was made to create Bede Gaming to address the shortcomings of providers in the industry, with the needs of the operator at the heart of it all. The company has focused on creating a solution for the industry that offers the best in marketing campaigns, special offers and easy usage all through the back-office system they have created.
The company's innovative culture is demonstrated by its use of the latest technology. Everything happens in an agile environment, which makes adding operators or providers to the system uncomplicated. In addition, the modernity of the systems allows quick and easy reaction and adaptation to compliance changes in the territories in which they operate.
The forward-thinking culture is further demonstrated by the company’s diverse team of employees, which has a large component of women, quite unique for an industry dominated by men.
What Does Bede’s Future Entail?
Bede’s focus is on gaining market share, especially with large-scale companies, and they have several new partnerships in the pipeline.
The company will, however, continue to focus on improving and maximizing its services to existing customers such as those in the UK. There are plans to enter the European markets such as Spain, Germany, and Denmark, but the US is a foremost focus. There are also few markets yet to be fully exploited, like the LatAm market, but the brand is adamant it does not intend to spread itself too thin.
In its short existence, the company is already providing its services to industry giants such as Microgaming, Evolution Gaming and Novomatic.