IGT to Power Atlantic City Sports Betting
Online and land-based gaming behemoth IGT (International Game Technology) has recently announced that it has officially signed an online sports betting deal with fellow operator MGM Resorts International. Under the deal, and now that sports betting has been made legal across the US, MGM will begin to offer IGT’s exclusive sports betting services at the Borgata Atlantic City’s casino floor.
The multi-year content deal will see the Borgata, one of Atlantic City’s most celebrated gambling venues, receiving a full sports betting platform courtesy of IGT. The platform will handle all ongoing wagers placed at the most popular casino resort in New Jersey, meaning that the deal could rake in many millions’ worth of revenues for both companies involved.
Longstanding Partnership Continues
IGT already has a long-standing business relationship with MGM Resorts International. The Vegas-based gaming developer has already operated over 10 retail sports betting outlets in Sin City under the MGM name, as well as developing the comprehensive playMGM mobile app that has allowed the brand to fuse its land-based and mobile casino offerings.
Commenting on the new sports betting deal, IGT’s North American CEO Renato Ascoli noted that the deployment of his company’s sports betting solutions at the Borgata casino has shown that the company is ready to deliver products and technology to make retail and mobile betting a reality in any state that has legalized the practice.
Ascoli also added that his company is very excited to expand its sports betting partnership with MGM Resorts into New Jersey and beyond. Players at the Borgata can now enjoy the new wagering services thanks to IGT’s innovative betting platform and products.
New Jersey’s Push Proves Successful
With the US Supreme Court having overruled the long time federal ban on sports betting last month, states across the country are rushing to legalize betting under their own state rules in order to capitalize on the massive revenues it could bring in for them. Previously, only four states including Nevada and Maryland were permitted to offer such services by the federal government.
After the decision was made by America’s highest court, Delaware was the first state to legalize betting post-PASPA. However, New Jersey is credited with being the state that first made the push to make such services legal and widely available everywhere.