Jake Banks | 21 May 2018

US Millennials Shown to Prefer Online Casinos The US Supreme Court made news headlines recently by ruling in favor of New Jersey’s bid to overturn the Professional and Amateur Sports Protection Act of 1992 (PASPA) and legalize sports betting nation-wide.

Now, each American state can decide whether or not to offer sports betting services within local borders, and whether they will be offered as retail options or as online betting options – or both. Analysts have already begun to estimate the possible revenues that legal sports betting could generate, although they have highlighted that this is not the only form of gambling that should be focused on.

Younger Players Support iGaming

According to these analysts, players and customers have always had the final say in terms of which forms of gambling they enjoy the most. According to a recent gambling survey supplied by YouGov Profiles, US players between the ages of 18 and 34 are much more likely to agree that online gambling should be legalized as well. Those who disagree represented less than 30% of all of the survey’s participants.

According to YouGov Profiles, Americans from the ages of 35 to 49 also tend to opt for online gaming more readily. Conversely, those in the age range from 50 to 64 have divided opinions, while the majority of US players aged 65 or older are firmly against the widespread legalization of iGaming.

Many Find Casinos ‘Depressing’

According to the aforementioned survey, most Millennial players support online gambling, noting that they would prefer to wager online than at a land-based casino. Additionally, over half of US adults between 18 and 34 have admitted to finding casinos ‘depressing’, with only around a third of respondents disagreeing with this sentiment. Again, older players have voiced mixed opinions.

The survey’s findings also revealed that 3% of US Millennials have placed a wager with an online bookmaker over the course of the last year. In comparison, only 1% of Americans aged 35 years or older have done so.

Furthermore, US adult customers over the age of 35 have been shown to have an overall more positive view of the American casino sector, which houses many industry giants such as Caesars Palace and MGM Grand, in comparison to Millennials. Older players also seem to be more likely to believe that land-based casinos provide a more ‘qualitative’ range of gambling services than are younger gamblers.

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