Jake Banks | 18 Jan 2019

New Jersey Sports Betting Strikes GoldWhen the ban on sports betting was finally abolished by the US Supreme Court in May of last year, those who had been rallying in favour of a more liberated approach towards wagering on amateur and professional sports events were elated and even relieved. Many advocates for sports betting, especially those living in and backing the state of New Jersey’s decade-long battle in favour of having the archaic PASPA law struck down, had a pretty clear idea as to what they were celebrating at the time.

And yet, considering that the New Jersey Division of Gaming Enforcement last December pinned the official sports betting total-wager figure for the 12 months running up to and including the end of the year at in excess of $1 billion, one has to wonder whether even the most zealous of supporters had imagined the impact that legalisation would ultimately have on the country, and especially the state.

December Slowdown Hardly Noticed

The gross revenue generated by bets placed on sports between 14 June and 31 December, totalled a mind-blowing $94 million. As far as the $1 billion in total bets placed is concerned, it’s worth noting that $780,6 million was received by online sportsbooks.

Interestingly enough, New Jersey’s market followed the Nevada-trend, in that December turned out to be a slightly slower month than December. However, the slow-down wasn’t nearly as prominent as is usually the case in Nevada, and top sports betting analyst Dustin Gouker puts this down to the popularity of online operators in the state of New Jersey.

Gouker explains that it really is as simple as the basic convenience of the matter. Thanks to digital bets being available 24/7, punters are able to make time to wager on events despite the additional demands during the holiday season.  

Outdoing The Rest

As far as the top online performers are concerned, it was DraftKings that remained ahead of the game, having racked up revenue to the tune of $6.7 million for the month of December. In retail, it was FanDuel’s impressive sportsbook at The Meadowlands that took top honours at an impressive $3.6 million.