Jake Banks | 19 Feb 2018

Hard Rock Planning An Online CasinoWorld-renowned casino gambling giant Hard Rock International has spent years building its reputation as one of the largest land-based casino brands across the globe. Now, the group has announced that its online gaming division has signed a strategic business partnership with Gaming Innovation Group, revealing its intentions to establish a new online casino as well.

GIG will soon supply Hard Rock with a cutting-edge virtual player portal, along with a back-end platform to help the operator in managing all of its online operations. The upcoming online casino site will also be created by the design and development teams at GIG, which will be done in collaboration with Hard Rock to launch later in 2018.

GIG has also revealed that it has begun its application process to obtain a Casino Service Industry Enterprise License in the US state of New Jersey. If this license is granted, GIG will be able to enter its third regulated iGaming market, thereby offerings its products to a whole new pool of eager casino players.

Firm To Reign Over iGaming Space

Kresimir Spajic, SPV of Online Gaming at Hard Rock International has noted that his company has ‘ambitious plans’ to become world leaders in the provision of global iGaming services. Spajic also noted that the firm is confident that, together with the GIG team, it will be able to claim a lion’s share of the gaming market with innovative products and a unique player experience.

CEO of GIG Robin Reed has also commented on the developments, noting that his firm is excited to be a part of Hard Rock’s inspiring plans to become one of the leaders in the online gaming space. He noted that the new online casino will be a ‘stand-out’ platform packed full of Hard Rock music, entertaining games, and trademarks from the classic lifestyle brand itself.

Hard Rock Atlantic City Progresses

In related news, Hard Rock International has also recently invested a whopping $500 million into revamping what was formerly the Trump Taj Mahal casino in Atlantic City. The old Taj Mahal is busy being transformed into the new Hard Rock Hotel & Casino Atlantic City, with the new gambling destination set to open its doors this coming summer.

Adding a new online casino to Hard Rock’s portfolio will boost its operations to 11 casinos in total, with more undoubtedly set to follow should the first Hard Rock online casino prove to be a success.

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